Socks are something you grow to love as a gift because it seems impossible for most pairs to not wear or tear within a few months. But Darn Tough isn’t like most socks. With durable merino wool and a comfortable fit, Darn Tough socks will last an entire lifetime, and even beyond. Try to outlive our socks. We dare you.
Team: Emma Gilles & Abigail Shavers
The Work
While walking to the office in their uncomfortable, run-down socks, consumers will see projections of just how long our socks will last.
Most people click through Instagram stories, so having multiple stories back to back will give consumers an unescable look into the long-lasting durability of Darn Tough Socks.
Our socks last even after we’re laid to rest, making a cemetery the perfect place for our billboard.
When the dead walk among us, they’ll be wearing Darn Tough Socks.
If there’s one thing that will go with you into the afterlife, it’s Darn Tough Socks.
Running an ad in an adventure or camping magazine will show consumers that our socks can not only withstand anything: the wilderness, the snow, and even death.
Unlike human remains, our socks won’t ever deteriorate. For a special PR event toured across the country, consumers can buy limited-edition socks from an actual coffin.