With price of eggs being such a hot topic, it was difficult to work around the higher prices of Handsome Brook Farm’s pasture-raised eggs. At HBF, the higher price goes towards creating sustainable and humane farming practices. Many companies market themselves as having a “green thumb” when their practices are anything but. Handsome Brook Farms utilizes ethical, sustainable farming practices to produce eggs from happy hens so you can have a great source of organic, guilt-free protein.
No greenwashing needed.
Team: Chris Schmidt & Karina Villa
The Work
Morning commuters who are empathetic to the planet will be stopped by our bright, earthy colors, egg-thical farming practices, and clever yolks.
Two adjectives and two nouns is all our billboard needs to show passerby what Handsome Brook Farms is all about.
With all the different ways HBF tries to make farming more ethical and sustainable, it only makes sense to have a magazine ad that provides consumers even more information about why our eggs are better and more “eggthical” than other brands.
What better way to protect and carry your eggs than with one of Handsome Brook Farms egg carriers, made of 100% recycled materials.
Eating HBF eggs fuels your body, and supporting us fuels the fight for a brighter, greener Earth.