Specialized is known for their stylish and safe bicycles and helmets, but their new helmet, The Mode, is not only durable, but will match your aesthetic.
With a minimalistic and simple style, The Mode is the perfect fashionable basic to add to your daily business casual look.
Team: Sydney Harsh & Emma Harden
The Work
Many commuters drive to get to their big city job, and this simple billboard will quickly catch their eye, making them ponder about how that stylish helmet would go “so well” with their current attire.
Specialized's Mode helmet is worn by bikers afterall, so a bus ad would be seen daily by bikers commuting to work.
People who dress in business casual often read magzines related to business, so our ad would run in business magazines such as Entrepreneur.
Millennials love Instagram, more than other platforms, which means a sponsored ad is the perfect way to go.