With over 2000+ uses, it makes sense that WD-40 would summarize them into 5 concise points on the label. But what if we tried to list every use?
Even WD-40’s largest 55 gallon size container isn’t big enough to list all the ways you can use WD-40.
Team: Derrick Brown
The Work
An extended display will show commuters and passengers what WD-40 cans would look like if we didn’t summarize.
A wall in a busy downtown area will highlight the thousands of uses of WD-40.
We can’t fit every use on a normal magazine page, so we decided to make a fold out so that consumers can see more than just the five use summary.
One aerial banner wasn’t enough for the various uses of WD-40: we needed at least two.
A paid promotional ad on TikTok will grab the attention of scrollers with a list of uses so long that it still feels like you’re scrolling.
There are so many uses for WD-40, we can’t even fit them all on the gallon size, or even a building.